SEO Guides

9 Best SEO Tools for Beginners ( Free & Paid  )

seo tools for Beginners

Hey there! If you’re just starting with SEO, I’ve got some awesome help coming your way. Let’s chat about 8 super-friendly SEO tools for beginners.

Trust me, I’ve been there – these tools are like good friends, making the SEO journey way less confusing. Ready to make your SEO life easier? Let’s roll

1: Semrsuh 

In the ever-evolving landscape of SEO, SEMrush emerges as a guiding light, especially for beginners. Let’s take a closer look at this versatile tool and its offerings.


  1. Comprehensive Keyword Research and Analytics: SEMrush stands out with its user-friendly interface, providing in-depth keyword research and domain analytics to empower users in understanding their niche.
  2. Backlink Tracking Made Easy: Unravel the mysteries of backlinks effortlessly. SEMrush offers a clear roadmap for enhancing your site’s authority and credibility.
  3. Desktop/Mobile Search Breakdowns: In an era where mobile optimization is crucial, SEMrush allows users to dissect both desktop and mobile search landscapes, ensuring a holistic SEO strategy.
  4. Project-Centric SEO Management: SEMrush takes a unique approach by organizing SEO campaigns into projects, making it remarkably easy for users to manage and execute their strategies.
  5. Proactive Recommendations: Going beyond raw data, SEMrush provides intelligent suggestions and actionable insights, akin to having a personal SEO advisor by your side.


  1. Lacks Keyword List Management: While SEMrush excels in many aspects, a dedicated keyword list management feature would enhance organizational capabilities.

Pricing and Plans:

SEMrush’s pricing structure is tailored to meet diverse needs, making it accessible for businesses of all sizes.

  1. Pro – $129.95 Monthly: Perfect for newbies and small teams, the Pro plan offers:
    • 5 projects
    • 500 keywords to track
    • 10,000 results per report
    • Comprehensive SEO, PPC, and research tools.
  2. Guru – $249.95 Monthly: Tailored for agencies and mid-size businesses, the Guru plan includes:
    • 15 projects
    • 1,500 keywords to track
    • 30,000 results per report
    • All Pro features, plus additional tools like Content Marketing Toolkit and historical data.
  3. Business – $499.95 Monthly (Custom Plans Available): Catering to large agencies and enterprises, the Business plan offers:
    • 40 projects
    • 5,000 keywords to track
    • 50,000 results per report
    • All Guru features, with added benefits such as Share of Voice, extended limits, API access, PLA analytics, and free migration from third-party tools. Custom plans are also available for specific enterprise needs.

Custom Solutions for Unique Needs:

Recognizing the diverse needs of businesses, SEMrush goes beyond standard plans, offering custom solutions. These include custom keyword databases, tailored limits, on-site training, and other add-on features based on individual requirements.

SEMrush stands as a reliable companion for beginners navigating the intricacies of SEO. Despite a minor drawback, its user-friendly interface, proactive recommendations, and competitive pricing make it a valuable asset.

Whether you’re delving into keyword research or refining your backlink strategy, SEMrush proves to be a trustworthy ally in the dynamic realm of search engine optimization.

2: Google Search Console

Navigating the vast realm of online visibility is made seamless with Google Search Console, an invaluable tool for webmasters and digital marketers alike. This official Google offering provides a window into your website’s performance on the search engine giant.

Comprehensive Performance Insights: Google Search Console acts as your digital compass, offering detailed insights into your website’s search engine performance. Discover the number of clicks your site receives from Google, understand your impressions, and delve into the click-through rates. It’s a treasure trove of data that unveils the effectiveness of your online presence.

Optimizing for User Experience: Go beyond the numbers – Google Search Console empowers you to enhance your site’s user experience. Identify keywords that resonate with your audience, analyze your website’s visibility in search results, and fine-tune your content strategy based on real-time data.

Actionable Recommendations

 This tool doesn’t just stop at information; it guides you toward improvement. Receive actionable recommendations to enhance your website’s search performance. From fixing crawl issues to optimizing your content for better visibility, Google Search Console is your ally in elevating your online presence.

User-Friendly Interface

Whether you’re a seasoned SEO professional or a beginner, Google Search Console’s intuitive interface makes navigation a breeze. Access vital data effortlessly and gain a deeper understanding of your website’s position in the digital landscape.

Why You Should Try It

In a digital era where visibility is key, Google Search Console is your gateway to informed decision-making. Track your site’s performance, optimize for better results, and elevate your online presence. Don’t just exist online; thrive with Google Search Console. It’s not just a tool; it’s your key to unlocking search success. Try it today and watch your website reach new heights in the digital realm.

3: Ahrefs

Ahrefs stands as a towering pillar in the realm of SEO tools, particularly renowned for its prowess in backlink building and keyword research. The tool’s prominence among SEO specialists is well-earned, given its comprehensive features and unparalleled precision.

Backlink Building Mastery: One of Ahrefs’ standout features is its ability to unravel the intricate web of backlinks with surgical precision. Seamlessly explore your backlink profile, dissect your competitors’ strategies, and uncover new opportunities for strengthening your website’s authority. The tool’s expansive backlink database is a goldmine for those aiming to enhance their site’s credibility in the digital sphere.

Keywords Unveiled with Precision: In the ever-evolving landscape of SEO, keywords are the compass guiding your content strategy. Ahrefs empowers users with an in-depth keyword research tool, offering not just keyword suggestions but valuable insights into their search volumes, difficulty levels, and potential traffic. Craft your content strategy with confidence, armed with data that goes beyond mere keyword lists.

Price Reflects Quality

While Ahrefs comes with a price tag that reflects its premium quality, the investment is justified for serious SEO specialists. The tool’s pricing packages, though on the higher side, unlock a treasure trove of features that go beyond basic SEO functionalities.

For those cautious about the commitment, Ahrefs offers a trial experience. Dive into the tool’s rich features, test its backlink analysis capabilities, and explore its keyword research prowess before making a long-term commitment.

Why You Should Try It

In the competitive arena of digital marketing, Ahrefs emerges as a formidable ally. From backlink analysis to keyword research, it provides a holistic solution for elevating your SEO strategy. While its pricing may be on the premium side, the investment is a testament to the tool’s unparalleled capabilities. If you’re serious about mastering the art of SEO, Ahrefs is not just an option; it’s a necessity. Try it today and witness the transformative power it brings to your SEO endeavors.

4: Ubersuggest

Ubersuggest, a beacon in the realm of SEO tools, emerges as a user-friendly powerhouse, especially beneficial for beginners navigating the intricacies of online visibility. Designed by marketing guru Neil Patel, this tool brings simplicity to the often complex world of SEO.

Ubersuggest excels in simplifying the daunting task of keyword research. Its intuitive interface allows users to effortlessly explore and discover relevant keywords for their websites and content. Whether you’re shaping your blog posts or optimizing product pages, Ubersuggest provides valuable insights to fuel your SEO strategy.

Content Ideation Made Easy

For content creators seeking inspiration, Ubersuggest goes beyond keyword suggestions. It acts as a creative companion, offering content ideation based on trending topics and user searches. Elevate your content game with topics that resonate with your audience and align with current interests.

Navigating the tool is a breeze, making it an ideal choice for those new to the SEO game. Ubersuggest breaks down the complexities of keyword research into a straightforward process, allowing beginners to wield the power of SEO without feeling overwhelmed.

Unlike some premium SEO tools, Ubersuggest comes with an affordable price tag, making it accessible to a wide range of users. It democratizes the SEO landscape, ensuring that even those with limited budgets can harness the benefits of effective keyword research.

Why You Should Try It

Ubersuggest isn’t just a tool; it’s a mentor for SEO novices. Whether you’re a blogger, small business owner, or digital enthusiast, Ubersuggest empowers you to find the perfect keywords and craft compelling content.

The simplicity of its interface, coupled with its affordability, makes it a must-try for anyone stepping into the dynamic world of SEO.

Unlock the potential of your online presence with Ubersuggest – your gateway to keyword mastery. Try it today and witness the transformative impact it can have on your digital journey.

5 : LowFruits

In the dynamic world of SEO, discovering low-competition keywords is akin to finding hidden gems that can skyrocket your website’s traffic. Enter LowFruits, a remarkable keyword research tool that not only simplifies the process but also does it affordably, making it a must-try for digital enthusiasts.

LowFruits excels in visualizing keyword difficulty levels, setting it apart in the realm of keyword research tools. Its implementation is nothing short of exceptional, providing users with a clear understanding of the competitive landscape. Unveil low-competition keywords across diverse niches, giving you a strategic advantage in your content planning endeavors.

Key Features:

  1. Keyword Finder: The heart of LowFruits lies in its Keyword Finder, where the magic of keyword research begins. Enter your seed keyword, and watch as the tool generates a comprehensive list of relevant long-tail keywords. Customize your search by filtering countries, setting domain authority preferences, and even excluding specific keywords to fine-tune your results.
  2. Advanced Options: Utilize advanced options like setting your domain authority or adding negative keywords to tailor your search precisely. LowFruits considers websites with a lower domain authority than yours as weak spots, highlighting potential keywords for you to dominate. The ability to exclude specific words ensures your results align with your content goals.
  3. Detailed Reports: LowFruits doesn’t just stop at providing a list of keywords. Its detailed reports offer insights into user intent, suggestions, questions, related terms, clusters, and competition. The standout feature is the “weak spots” column, a goldmine indicating the ease of ranking for a particular keyword based on domain authority.

How to Use LowFruits:

  • Enter your seed keyword.
  • Customize your search preferences.
  • Click “Find Keywords” and let LowFruits work its magic.
  • Explore the comprehensive report and identify weak spots for strategic targeting.

Affordable Pricing Packages: LowFruits understands the importance of accessibility. Despite its powerful features, the tool comes with pocket-friendly pricing packages, making it an attractive option for budget-conscious users.

Why You Should Try It

For those seeking untapped keyword opportunities without breaking the bank, LowFruits is a game-changer.

From its exceptional visualization of keyword difficulty to the detailed reports and affordable pricing, it caters to both beginners and seasoned SEO professionals.

Elevate your SEO strategy, understand your competition, and uncover keywords with weak spots that can be your ticket to higher rankings.

Don’t just find keywords; find the right ones with LowFruits. Try it today and witness the transformation of your SEO endeavors.

6: Google Keyword Planner

In the vast universe of SEO tools, Google Keyword Planner stands as a beacon, guiding digital enthusiasts and professionals alike towards optimal keyword strategy. As an official offering from Google, this tool seamlessly integrates into your arsenal, making keyword research a breeze with its user-friendly interface and powerful features.

Google Keyword Planner, being a creation of the search engine giant itself, holds the key to unlocking a treasure trove of keywords. Whether you’re a seasoned SEO professional or a novice stepping into the digital realm, this tool streamlines the process of finding relevant keywords for your content. From short-tail to long-tail keywords, it offers a comprehensive array, ensuring your content aligns perfectly with user intent.

Competitor Insights in a Flash

One of the standout features of Google Keyword Planner is its ability to unveil the strategies of your competitors swiftly. Analyzing competitor keywords is made effortless, allowing you to understand the landscape in your niche and refine your approach accordingly. Gain insights into what’s working for others and incorporate strategic elements into your own content plan.

Seamless Integration with Google Ads: As part of the Google Ads ecosystem, Keyword Planner seamlessly integrates with the platform, offering a cohesive experience for users running ad campaigns. The tool provides valuable insights into keyword performance, helping you make informed decisions about bid amounts and ad targeting.

How to Use Google Keyword Planner

  1. Access the Tool: Navigate to Google Keyword Planner within the Google Ads platform.
  2. Enter Your Keywords: Input your seed keywords or phrases relevant to your content or business.
  3. Explore Keyword Ideas: Google Keyword Planner generates a plethora of keyword ideas based on your input, complete with search volumes, competition levels, and bid estimates.
  4. Analyze Competitor Keywords: Switch to the “Competitor’s Keywords” tab to uncover keywords your competitors are targeting, providing a shortcut to competitive analysis.

Why You Should Try It

Google Keyword Planner is not just a tool; it’s a digital companion on your journey to effective keyword targeting. Its free accessibility, user-friendly interface, and integration with Google Ads make it a must-try for anyone seeking to enhance their SEO strategy. From beginners to seasoned professionals, this tool offers a comprehensive solution for keyword research and competitor analysis. Don’t miss the opportunity to harness the power of Google’s official keyword tool – try Google Keyword Planner today and witness the transformative impact on your digital endeavors.

7: Keyword Chef

In the realm of keyword research tools, Keyword Chef emerges as a refreshing and user-friendly solution, offering a distinct departure from overwhelming, all-encompassing platforms. Boasting a dashboard that’s both intuitive and easy to navigate, Keyword Chef brings a breath of fresh air to users seeking simplicity without sacrificing robust functionality.

Overview: Keyword Chef is not just a tool; it’s a culinary delight for SEO enthusiasts. Focused on uncovering profitable keyword phrases that are easily rankable, this tool stands out for its efficiency in delivering relevant results while filtering out noise. Whether you’re a seasoned marketer or a novice blogger, Keyword Chef is designed to cater to your keyword research needs with precision.

Advantages of Keyword Chef:

  1. Easy to Learn: One of the standout features of Keyword Chef is its user-friendly design. Learning how to use the tool is a breeze, requiring just a short investment of around 10 minutes. The built-in tutorials act as reliable guides, ensuring users can quickly master the tool’s functionality after just a few searches.
  2. Straightforward Instructions: Instructions are seamlessly integrated into the dashboard, eliminating the need for users to scour external platforms for guidance. Keyword Chef takes user experience seriously, providing helpful suggestions and nudges directly within the tool. The simplicity of its operation allows users to grasp its functionality instantly, creating a seamless and frustration-free experience.
  3. Fast Keyword Searches: Keyword Chef understands the value of time in the fast-paced world of digital marketing. Its rapid keyword searches empower users to swiftly gather the information they need without unnecessary delays, ensuring an efficient workflow for keyword discovery.

Why You Should Try It

Keyword Chef transcends the clutter of complex SEO tools, offering a streamlined approach to keyword research. Whether you’re seeking keywords for your blog or aiming to optimize your website’s SEO, this tool delivers relevant results with unparalleled ease.

Its user-friendly interface, coupled with rapid search capabilities, makes it an ideal choice for those who appreciate simplicity without compromising on functionality.

Step into the world of Keyword Chef, where keyword discovery becomes a delightful journey rather than a daunting task. Try it today and experience firsthand the efficiency and user-centric design that sets Keyword Chef apart in the world of keyword research tools.

8: PageSpeed Insights

In the ever-evolving digital landscape, the speed at which your website loads is a critical factor influencing user satisfaction and search engine rankings. Google’s PageSpeed Insights emerges as an invaluable tool, designed to assess and enhance the loading speed of your website, ensuring a seamless and swift user experience.

Overview: PageSpeed Insights is a web performance tool developed by Google, with a primary focus on evaluating the speed and overall performance of web pages. It provides comprehensive insights into how efficiently a website loads on both mobile and desktop devices, offering actionable recommendations to enhance speed and optimize user experience.

Key Features:

  1. Real-Time Performance Analysis: PageSpeed Insights delivers real-time analysis of your website’s performance, providing a numerical score that reflects its loading speed. This score is divided into categories, allowing users to identify areas that may need improvement, such as server response time, render-blocking resources, and image optimization.
  2. Mobile and Desktop Evaluation: Recognizing the significance of mobile responsiveness, PageSpeed Insights evaluates the speed and performance of your website on both mobile and desktop platforms. This dual evaluation ensures that your site caters to users across various devices, a crucial factor for SEO and user satisfaction.
  3. Actionable Recommendations: Beyond just assessing performance, PageSpeed Insights goes the extra mile by offering specific recommendations to improve loading speed. From optimizing images to leveraging browser caching, these suggestions empower website owners to take targeted actions for immediate enhancements.
  4. User-Centric Metrics: PageSpeed Insights employs user-centric metrics such as First Contentful Paint (FCP) and Largest Contentful Paint (LCP) to measure the perceived loading experience. This approach provides insights into how quickly users see content on your pages, aligning with Google’s emphasis on delivering a positive user experience.

How to Use PageSpeed Insights:

  • Enter your website URL into the PageSpeed Insights tool.
  • Initiate the analysis, and within seconds, receive a performance score for both mobile and desktop versions.
  • Review the detailed report, highlighting opportunities for improvement.
  • Implement the suggested optimizations to enhance your website’s loading speed.

Why You Should Use It:

  • SEO Benefits: Google considers page speed as a ranking factor, making PageSpeed Insights crucial for SEO optimization.
  • User Satisfaction: Faster loading times lead to improved user satisfaction, reducing bounce rates and increasing engagement.
  • Mobile Responsiveness: With the growing prevalence of mobile browsing, PageSpeed Insights ensures your website performs optimally across devices.
  • Competitive Edge: A faster website provides a competitive advantage, especially in industries where user experience is paramount.

PageSpeed Insights is not just a tool; it’s a strategic ally in the quest for an optimized and high-performing website. By leveraging its insights and recommendations, you can enhance your site’s speed, elevate user satisfaction, and position yourself favorably in search engine rankings. Take control of your website’s performance with PageSpeed Insights — where speed meets success.

9: Exploding Topics

In the ever-evolving world of content creation, staying ahead of the curve is the key to success. Exploding Topics emerges as a formidable tool, providing unparalleled insights into trending topics across diverse niches. As a dedicated user and content creator, here’s a comprehensive review of the tool that has become my go-to for trend discovery.

Overview: Exploding Topics positions itself as the go-to alternative to Google Trends, and it certainly lives up to the claim. It is a trend discovery tool that caters to entrepreneurs, investors, and businesses, offering a range of features to track, analyze, and capitalize on emerging trends in almost any niche.

Key Features:

  1. Trends Database: The core strength of Exploding Topics lies in its expansive Trends Database. From niche-specific interests to broader market trends, the tool curates a wealth of information, making it a treasure trove for content creators, marketers, and businesses seeking to align their strategies with the pulse of the digital landscape.
  2. Tracked Trends and Channels: The tiered pricing plans cater to different needs, with varying limits on tracked trends and channels. Whether you opt for the Entrepreneur, Investor, or Business plan, you gain access to a curated selection of trending topics and channels relevant to your niche.
  3. Trending Products and Startups: Beyond topics, Exploding Topics goes the extra mile by offering insights into trending products and startups. This feature adds depth to your content strategy, allowing you to not only ride the wave of trending topics but also explore related products and emerging companies.
  4. Meta Trends and Trend Forecasting: Uncover overarching Meta Trends that define the digital landscape. Additionally, the tool empowers users with Trend Forecasting capabilities, giving a glimpse into the trajectory of emerging topics. This forward-looking approach is invaluable for strategic content planning.
  5. User-Friendly Interface: Navigating Exploding Topics is a breeze. The user-friendly interface ensures that users, regardless of their expertise level, can quickly adapt to the tool’s functionalities. From tracking trends to analyzing channels, the tool simplifies the often complex process of trend discovery.

Pricing Plans:

  • Entrepreneur ($39/mo): Ideal for solo users with features like 100 tracked trends, trending products, meta trends, and 10 trend analyses.
  • Investor ($99/mo): Suited for teams with features like 500 tracked trends, CSV export, trend forecasting, and 100 trend analyses.
  • Business ($249/mo): Tailored for larger teams with unlimited tracked trends, trend reports, API access, and 10 user seats.

Why Exploding Topics Stands Out:

  • Comprehensive Insights: From niche trends to overarching Meta Trends, Exploding Topics provides a comprehensive view of the digital landscape.
  • User-Centric Design: The tool’s interface is designed with users in mind, ensuring a seamless experience for both beginners and experienced professionals.
  • Value for Content Creators: For content creators, the tool is a goldmine, offering not just topics but also products and startups to explore in their content strategy.

Exploding Topics has become an indispensable tool in my content creation arsenal. Its ability to decipher trends, analyze channels, and forecast emerging topics sets it apart in the competitive landscape. For entrepreneurs, investors, and businesses aiming to navigate the ever-changing digital currents, Exploding Topics is a must-try. The pricing plans cater to different needs, making it accessible for solo users and larger teams alike. Embrace the power of trend intelligence with Exploding Topics and elevate your content strategy to new heights.


Thank You Everyone! For Reading this article, I Hope You Found it helpful.  We did Research To Present 8 best seo tools for beginners That You’ve Founded In This  Article.

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